The app does have to run as a standalone app (no browser elements such as the address bar and buttons), so it must be launched from the icon on your home screen. (http://www.riverturn.com/forums/viewtopic.php?f=3&t=12)
So, what info do you need to be able to launch the application? Just the name? It installs as "VoiceCentral"... Or does the developer have to do something?